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#16 Andrea Cucchi – The Windsurfing Podcast
Andrea Cucchi has been in the business of windsurfing for 25 years now. As a competitor, he did his first World Cup in 96, and just as he was about to enter his prime years he decided to start Point-7. „Cookie” takes us through all the trials and tribulations coming with that. Suppliers, designers, materials, workers, team riders – what does it take to be successful on the market? Do you need to be a shark among the fish? How does a World Title affect the brand? This and much more from 2 guys with a long personal relationship – Andrea sponsored Maciek for 2 years and that got a little… awkward?
Welcome to ‘The Windsurfing Podcast’ this is where we are going to dive deep into the world of professional windsurfing. World Champions, legends, shapers, activists, industry members, media people… they will all get grilled by Maciek Rutkowski – a professional windsurfer himself, PWA race winner, podium finisher, and, by his own admission, the sports biggest fan. Sit back, grab a drink, and enjoy an exclusive look into the minds of windsurfing’s most interesting people.
0:00 Intro, Malaysia, Garda
10:39 First PWA event 97′ Custom gear and Formula
23:30 Promoting and Starting Brand at 32
28:34 Establishing Brand, Staff, Riders
52:11 Josh Angulo, Alberto Menegatti put brand on the map
58:50 Building a team and rider relationships
1:10:36 Brand package, collaborations
1:17:00 Day to day lifestyle and the future
1:24:50 Quickfire
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